Winn Dixie pledges 100% profit to wounded warriors on Independence Day

PINE BELT, MS. - This Independence Day is Hope for the Warriors day at all Winn Dixie locations.

Southeastern Grocers parent company and home of Bi-Lo, Harvey's and Winn Dixie has pledged 100% of its profit generated on the 4th of July to Hope for the Warriors.

Hope for the Warriors is a national non-profit service organization that provides assistance to combat wounded service members, their families, and families of those killed in action.

Over the past two years on Independence Day, Southeastern Grocers has raised more than $5.8 million for wounded veterans and their families.

Robin Kelleher, Co-Founder, President and CEO of Hope For The Warriors said, “Hope For The Warriors is extremely grateful to Southeastern Grocers, associates, vendors, and customers for the continued support and partnership in our programs and mission."

He added, "The #AllForHonor campaign will help us reach thousands of patriotic Americans who truly understand the sacrifices of our veterans, service members and military families."

According to Kelleher the result of last year’s campaign represented the single largest donation to Hope For The Warriors since it was founded in 2006.

"That support allowed us to make a difference in the lives of over 2,250 American heroes and their families" said Kelleher.